Virtual content production
Camera rolling… and action
Even though we aren’t a dedicated film production company, we regularly shoot high-quality, professionally produced video and stills for our clients. Sounds like a time-consuming side job? Far from it! We work with virtual production techniques, which allows us to utilise our development pipeline beyond traditional application development. Curious?
Our film star – your PC
Through virtual content production, for example, we offer our clients and partners Schenker Technologies A clever shortcut to perfect product visualisation. A closer look at their high-performance hardware reveals why this is particularly useful in this specific use case, as at first glance their products hardly differ at all.
But is it really worth the effort?, when surely it’s the internal specifications of laptops and desktop PCs that really matter? Absolutely!
This is because the products are primarily sold online, and there the decision to buy depends not only on the specifications but, above all, on compelling product images.
Accordingly, it is not just a matter of presenting the products themselves in the best possible light, but rather of highlighting their individual characteristics, USPs and differences. And whilst the hardware itself may be relatively straightforward to showcase, this approach can quickly lead to time-consuming and costly productions.
Schenker Technologies had already been using renderings instead of “real” photo shoots, but these were inflexible and time-consuming offline renderings produced by an external agency – so we came up with a better idea…
Render it yourself
Instead of outsourcing the renderings, the in-house marketing department can now create its own product shots. After all, they know best how to showcase the features and USPs of each model to best effect. Even so, the marketers don’t need to delve too deeply into the tech side of things – an introductory workshop is all it takes, as we create the perfect conditions and provide a well-oiled pipeline.
We create a three-dimensional model of the product from the existing CAD data, which looks strikingly realistic thanks to the use of appropriate materials. We place this in the desired 3D scene and set up the lighting and animations. And this is where the marketing team takes over: they handle the fine-tuning and render their own photos and videos. This makes it incredibly easy for them to produce the perfect product shots in as many variations as they like.
Fin
Thanks to our collaborative rendering pipeline, our client finally has full control over their product visualisation and, compared to outsourcing the work entirely, saves not only time and money but, above all, the effort involved in project management and feedback loops.
A nice little touch: as an official NVIDIA partner, all our product shots are now, of course, rendered exclusively on the manufacturer’s graphics cards. By using high-performance hardware, we’re able to minimise the rendering time to just a few minutes. Clever!
Do you like what you see?