{"id":3864,"date":"2024-03-04T14:08:31","date_gmt":"2024-03-04T13:08:31","guid":{"rendered":"https:\/\/www.lefx.de\/?p=3864"},"modified":"2024-03-04T14:08:31","modified_gmt":"2024-03-04T13:08:31","slug":"50hertz","status":"publish","type":"post","link":"https:\/\/test.lefx.de\/en\/50hertz\/","title":{"rendered":"50 Hertz"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">[:de]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hochspannung garantiert<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Was macht eigentlich ein \u00dcbertragungsnetzbetreiber? Eine Frage, die sich wenige Leute stellen, da viele nicht wissen was das ist und das es sowas \u00fcberhaupt gibt. F\u00fcr die meisten von uns kommt der Strom ganz selbstverst\u00e4ndlich 24\/7 aus der Steckdose, dass daf\u00fcr viele Menschen tagt\u00e4glich arbeiten, wollten wir zusammen mit unserem Kunden 50 Hertz in einem Showroom sichtbar machen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wir erz\u00e4hlen die Story hinter dem Strom<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wir starten unsere VR-Journey im Hub, einem modernen Geb\u00e4udekomplex mit gem\u00fctlicher Lounge, Terrasse und Showroom. Von dort aus teleportieren wir die Besucher*innen mittels Fahrstuhl zu den unterschiedlichen Erlebnissenund nehmen sie mit in den Alltag der Mitarbeitenden von 50 Hertz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Auf offener See<\/strong><\/strong><br>Los geht unsere Reise auf einem Offshore-Windpark mitten in der Ostsee zwischen Deutschland, D\u00e4nemark und Schweden &#8211; ein Ort, an den man im echten Leben vermutlich nie betreten wird, denn es ist sehr gef\u00e4hrlich und bedarf aufwendiger Sicherheitsvorkehrungen. Um so besser, dass man die Plattform virtuell in aller Ruhe erkunden kann. Hier steht ganz klar das Erlebnis im Vordergrund.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ein besonderes Feature ist hierbei die Wettersimulation: per Knopfdruck l\u00e4sst sich stufenlos zwischen Sonnenschein und Sturm wechseln, was zu einem noch immersiverem und intensiverem Erleben dieses besonderen Ortes beitr\u00e4gt. On top k\u00f6nnen sich die Leichtmatrosen beispielsweise \u00fcber l\u00e4nder\u00fcbergreifende Stromverteilung oder den Aufbau eines Unterseekabels informieren.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"854\" src=\"https:\/\/test.lefx.de\/wp-content\/uploads\/2024\/03\/offshore-plattform.jpg\" alt=\"\" class=\"wp-image-4098\" srcset=\"https:\/\/test.lefx.de\/wp-content\/uploads\/2024\/03\/offshore-plattform.jpg 1600w, https:\/\/test.lefx.de\/wp-content\/uploads\/2024\/03\/offshore-plattform-300x160.jpg 300w, https:\/\/test.lefx.de\/wp-content\/uploads\/2024\/03\/offshore-plattform-1024x547.jpg 1024w, https:\/\/test.lefx.de\/wp-content\/uploads\/2024\/03\/offshore-plattform-768x410.jpg 768w, https:\/\/test.lefx.de\/wp-content\/uploads\/2024\/03\/offshore-plattform-1536x820.jpg 1536w, https:\/\/test.lefx.de\/wp-content\/uploads\/2024\/03\/offshore-plattform-18x10.jpg 18w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Jetzt wirds eng<\/strong><\/strong><br>Weiter geht unsere Journey mit dem Thema Engpassmanagement. Wir holen die Besucher*innen zur\u00fcck ins Headquarter, geben ihnen einen Einblick ins Tagesgesch\u00e4ft und die Herausforderungen, die auf die Mitarbeitenden warten. Daf\u00fcr haben wir \u00e4hnlich einer Modelleisenbahn einen interaktiven Tisch gestaltet, an dem die Produktion, der Verbrauch sowie die Schwankungen im Stromnetz sichtbar werden. Dort erreicht uns die Meldung von einem Gewitter, das Schaden am Stromnetz verursacht hat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nachdem wir noch mal live den Blitzeinschlag in einen Hochspannungsmast mitverfolgen konnten, muss schnell auf die Stromschwankung reagiert werden. Hierf\u00fcr k\u00f6nnen verschiedenste Parameter unserer Miniaturwelt angepasst werden. So bleiben neben dem Spa\u00df am Game auch beil\u00e4ufig Infos zum Thema Stromtransport h\u00e4ngen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Ruhe nach dem Sturm<\/strong><\/strong><br>Wir enden unsere Tour mit einem weiteren Use Case aus dem Alltag eines Mitarbeitenden von 50 Hertz. Hierf\u00fcr ziehen wir weiter in eine Art Kommandozentrale. Nach einem kurzen Abstecher zu einem Windpark, der durch einen aufziehenden Sturm mehr Strom als gew\u00f6hnlich produziert, muss die Zentral reagieren: Es gilt mit m\u00f6glichst geringem Aufwand Stromspitzen auszugleichen und die Frequenz konstant zu halten, um so Ausf\u00e4lle zu verhindern. Hierf\u00fcr muss clever Strom verkauft oder umgelagert werden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Auch in diesem Game verstecken wir ein Learning f\u00fcr die User*innen: Denn was viele nicht wissen, die standardisierte Netzfrequenz liegt bei 50 Hz und daher kommt auch der Firmenname unseres Kunden. Ein Fun-Fakt, der auch nach Verlassen des Showrooms noch lange im Ged\u00e4chtnis bleiben wird.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Den Funken \u00fcberspringen lassen<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wir verpacken den vermeintlich langweiligen Arbeitsalltag eines \u00dcbertragungsnetzbetreibers in spannende Storys, welche die Besucher*innen des Showrooms in Form von realen Situationen aktiv miterleben k\u00f6nnen. So verkn\u00fcpfen wir die Message unseres Kunden mit nachhaltigen Erlebnissen. Damit k\u00f6nnen wir das Thema mit positiven Emotionen aufladen, um es langfristig in den K\u00f6pfen der Kundschaft zu verankern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das Stichwort ist <strong>immersives Storytelling<\/strong> und macht den entscheidenden Unterschied zu klassischen Erkl\u00e4rvideos. Au\u00dferdem sorgen wir durch <strong>Gamification-Elemente<\/strong> f\u00fcr noch mehr Interaktion und challengen die User*innen in packenden Minigames. So sorgen wir f\u00fcr noch mehr Engagement und die M\u00f6glichkeit, sich in Highscore-Listen zu verewigen.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[:en]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>High voltage guaranteed<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What does a transmission system operator actually do? A question that few people ask, as many don&#8217;t know what it is or that it even exists. For most of us, electricity comes out of the socket 24\/7 as a matter of course, but together with our customer 50 Hertz, we wanted to make it visible in a showroom that many people work for this every day<strong>.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>We tell the story behind the stream<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We start our VR journey in the hub, a modern building complex with a cozy lounge, terrace and showroom. From there, we teleport visitors by elevator to the various experiences and take them into the everyday lives of 50 Hertz employees.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>On the open sea<\/strong><br>Our journey begins on an offshore wind farm in the middle of the Baltic Sea between Germany, Denmark and Sweden &#8211; a place you would probably never go to in real life, as it is very dangerous and requires extensive safety precautions. So it&#8217;s all the better that you can explore the platform virtually at your leisure. The focus here is clearly on the experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A special feature here is the weather simulation: at the touch of a button, you can switch seamlessly between sunshine and storm, which contributes to an even more immersive and intense experience of this special place. On top of this, the light sailors can find out about international power distribution or the construction of a submarine cable, for example.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"854\" src=\"https:\/\/test.lefx.de\/wp-content\/uploads\/2024\/03\/offshore-plattform.jpg\" alt=\"\" class=\"wp-image-4098\" srcset=\"https:\/\/test.lefx.de\/wp-content\/uploads\/2024\/03\/offshore-plattform.jpg 1600w, https:\/\/test.lefx.de\/wp-content\/uploads\/2024\/03\/offshore-plattform-300x160.jpg 300w, https:\/\/test.lefx.de\/wp-content\/uploads\/2024\/03\/offshore-plattform-1024x547.jpg 1024w, https:\/\/test.lefx.de\/wp-content\/uploads\/2024\/03\/offshore-plattform-768x410.jpg 768w, https:\/\/test.lefx.de\/wp-content\/uploads\/2024\/03\/offshore-plattform-1536x820.jpg 1536w, https:\/\/test.lefx.de\/wp-content\/uploads\/2024\/03\/offshore-plattform-18x10.jpg 18w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Now it&#8217;s getting tight<\/strong><br>Our journey continues with the topic of bottleneck management. We bring visitors back to the headquarters and give them an insight into day-to-day business and the challenges that await employees. To do this, we designed an interactive table similar to a model railroad, where production, consumption and fluctuations in the electricity grid are visible. There we receive a report of a thunderstorm that has caused damage to the power grid.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After we were able to follow the lightning strike on a high-voltage pylon live, we had to react quickly to the power fluctuation. Various parameters of our miniature world can be adjusted for this purpose. In addition to the fun of the game, information on the subject of electricity transport is also incidentally retained.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Calm after the storm<\/strong><br>We end our tour with another use case from the everyday life of a 50Hhertz employee. For this, we move on to a kind of command center. After a short detour to a wind farm that is producing more electricity than usual due to an approaching storm, the control center has to react: The aim is to balance out power peaks with as little effort as possible and keep the frequency constant in order to prevent outages. To do this, electricity must be cleverly sold or redistributed. We are also hiding a learning experience for users in this game: Because what many people don&#8217;t know is that the standardized grid frequency is 50 Hz, which is where our customer&#8217;s company name comes from. A fun fact that will stay with you long after you leave the showroom.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Let the spark ignite<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We package the supposedly boring day-to-day work of a transmission system operator into exciting stories that visitors to the showroom can actively experience in the form of real-life situations. In this way, we link our customer&#8217;s message with sustainable experiences. This allows us to charge the topic with positive emotions in order to anchor it in the minds of customers in the long term.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The keyword is <strong>immersive storytelling<\/strong> and makes the decisive difference to classic explanatory videos. We also use <strong>gamification elements<\/strong> to ensure even more interaction and challenge users in exciting mini-games. In this way, we ensure even more engagement and the opportunity to immortalize yourself in high score lists.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">[:]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[:de] Hochspannung garantiert Was macht eigentlich ein \u00dcbertragungsnetzbetreiber? Eine Frage, die sich wenige Leute stellen, da viele nicht wissen was das ist und das es sowas \u00fcberhaupt gibt. F\u00fcr die meisten von uns kommt der Strom ganz selbstverst\u00e4ndlich 24\/7 aus der Steckdose, dass daf\u00fcr viele Menschen tagt\u00e4glich arbeiten, wollten wir zusammen mit unserem Kunden 50 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3864","post","type-post","status-publish","format-standard","hentry","category-showroom"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Hannes Finke","author_link":"https:\/\/test.lefx.de\/en\/author\/hannes-finke\/"},"uagb_comment_info":0,"uagb_excerpt":"[:de] Hochspannung garantiert Was macht eigentlich ein \u00dcbertragungsnetzbetreiber? Eine Frage, die sich wenige Leute stellen, da viele nicht wissen was das ist und das es sowas \u00fcberhaupt gibt. F\u00fcr die meisten von uns kommt der Strom ganz selbstverst\u00e4ndlich 24\/7 aus der Steckdose, dass daf\u00fcr viele Menschen tagt\u00e4glich arbeiten, wollten wir zusammen mit unserem Kunden 50&hellip;","_links":{"self":[{"href":"https:\/\/test.lefx.de\/en\/wp-json\/wp\/v2\/posts\/3864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.lefx.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.lefx.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.lefx.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/test.lefx.de\/en\/wp-json\/wp\/v2\/comments?post=3864"}],"version-history":[{"count":0,"href":"https:\/\/test.lefx.de\/en\/wp-json\/wp\/v2\/posts\/3864\/revisions"}],"wp:attachment":[{"href":"https:\/\/test.lefx.de\/en\/wp-json\/wp\/v2\/media?parent=3864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.lefx.de\/en\/wp-json\/wp\/v2\/categories?post=3864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.lefx.de\/en\/wp-json\/wp\/v2\/tags?post=3864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}