{"id":5024,"date":"2026-08-24T09:14:42","date_gmt":"2026-08-24T07:14:42","guid":{"rendered":"https:\/\/test.lefx.de\/?p=5024"},"modified":"2026-11-03T16:43:52","modified_gmt":"2026-11-03T15:43:52","slug":"virtual-content-production","status":"publish","type":"post","link":"https:\/\/test.lefx.de\/en\/virtuelle-content-produktion\/","title":{"rendered":"Virtual content production"},"content":{"rendered":"<figure class=\"wp-block-image alignfull lefx-pj-hero\"><img decoding=\"async\" src=\"https:\/\/test.lefx.de\/wp-content\/uploads\/2026\/08\/laptop-im-virtuellen-showroom.jpg\" alt=\"Virtual content production\"\/><\/figure>\n\n\n<figure class=\"wp-block-image alignfull lefx-pj-grafik\"><img decoding=\"async\" src=\"https:\/\/test.lefx.de\/wp-content\/uploads\/2026\/08\/grafik-abschluss-header-professions.png\" alt=\"\"\/><\/figure>\n\n\n<div class=\"wp-block-group alignfull lefx-pj-band is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group lefx-pj-inner is-layout-flow wp-block-group-is-layout-flow\">\n\n<h1 class=\"wp-block-heading lefx-pj-titel\">Virtual content production<\/h1>\n\n\n<div class=\"wp-block-group lefx-pj-galerie is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image lefx-pj-gross\"><img decoding=\"async\" src=\"https:\/\/test.lefx.de\/wp-content\/uploads\/2026\/09\/laptops-im-virtuellen-showroom.jpg\" alt=\"Virtual content production\"\/><\/figure>\n\n\n<div class=\"wp-block-group lefx-pj-thumbs is-layout-grid wp-block-group-is-layout-grid wp-container-core-group-is-layout-f917e276\">\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/test.lefx.de\/wp-content\/uploads\/2026\/09\/laptops-im-virtuellen-showroom.jpg\" alt=\"View 1\"\/><\/figure>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/test.lefx.de\/wp-content\/uploads\/2026\/09\/laptop-aufgeklappt-im-virtuellen-showroom.jpg\" alt=\"View 2\"\/><\/figure>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/test.lefx.de\/wp-content\/uploads\/2026\/09\/laptop-detail-im-virtuellen-showroom.jpg\" alt=\"View 3\"\/><\/figure>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/test.lefx.de\/wp-content\/uploads\/2026\/09\/laptop-flach-aufgeklappt-im-virtuellen-showroom.jpg\" alt=\"View 4\"\/><\/figure>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/test.lefx.de\/wp-content\/uploads\/2026\/09\/laptop-rueckseite-im-virtuellen-showroom.jpg\" alt=\"View 5\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group alignfull lefx-pj-text is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group lefx-pj-text-inner is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-columns lefx-pj-zwei is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n\n<h2 class=\"wp-block-heading lefx-pj-subtitel\">Camera rolling\u2026 and action<\/h2>\n\n\n<p class=\"lefx-pj-fliess wp-block-paragraph\">Even though we aren\u2019t a dedicated film production company, we regularly shoot high-quality, professionally produced video and stills for our clients. Sounds like a time-consuming side job? Far from it! We work with virtual production techniques, which allows us to utilise our development pipeline beyond traditional application development. Curious?<\/p>\n\n\n<h2 class=\"wp-block-heading lefx-pj-subtitel\">Our film star \u2013 your PC<\/h2>\n\n\n<p class=\"lefx-pj-fliess wp-block-paragraph\">Through virtual content production, for example, we offer our clients and partners <a href=\"https:\/\/www.schenker-tech.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Schenker Technologies<\/a> A clever shortcut to perfect product visualisation. A closer look at their high-performance hardware reveals why this is particularly useful in this specific use case, as at first glance their products hardly differ at all.<\/p>\n\n\n<p class=\"lefx-pj-fliess wp-block-paragraph\"><strong>But is it really worth the effort?<\/strong>, when surely it\u2019s the internal specifications of laptops and desktop PCs that really matter? <strong>Absolutely!<\/strong><br>This is because the products are primarily sold online, and there the decision to buy depends not only on the specifications but, above all, on compelling product images.<\/p>\n\n\n<p class=\"lefx-pj-fliess wp-block-paragraph\">Accordingly, it is not just a matter of presenting the products themselves in the best possible light, but rather of highlighting their individual characteristics, USPs and differences. And whilst the hardware itself may be relatively straightforward to showcase, this approach can quickly lead to time-consuming and costly productions.<\/p>\n\n\n<p class=\"lefx-pj-fliess wp-block-paragraph\">Schenker Technologies had already been using renderings instead of \u201creal\u201d photo shoots, but these were inflexible and time-consuming offline renderings produced by an external agency \u2013 so we came up with a better idea\u2026<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n\n<figure class=\"wp-block-image lefx-pj-bild\"><img decoding=\"async\" src=\"https:\/\/test.lefx.de\/wp-content\/uploads\/2026\/09\/laptop-angewinkelt-im-virtuellen-showroom.jpg\" alt=\"Virtual content production\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading lefx-pj-subtitel\">Render it yourself<\/h2>\n\n\n<p class=\"lefx-pj-fliess wp-block-paragraph\">Instead of outsourcing the renderings, the in-house marketing department can now create its own product shots. After all, they know best how to showcase the features and USPs of each model to best effect. Even so, the marketers don\u2019t need to delve too deeply into the tech side of things \u2013 an introductory workshop is all it takes, as we create the perfect conditions and provide a well-oiled pipeline.<br>We create a three-dimensional model of the product from the existing CAD data, which looks strikingly realistic thanks to the use of appropriate materials. We place this in the desired 3D scene and set up the lighting and animations. And this is where the marketing team takes over: they handle the fine-tuning and render their own photos and videos. This makes it incredibly easy for them to produce the perfect product shots in as many variations as they like.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group alignfull lefx-pt-tour is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group lefx-pt-band is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group lefx-pt-inner is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image lefx-pt-bild\"><img decoding=\"async\" src=\"https:\/\/test.lefx.de\/wp-content\/uploads\/2026\/09\/virtuelle-produktion-produkt-shooting.jpg\" alt=\"Virtual content production\"\/><\/figure>\n\n\n<div class=\"wp-block-group lefx-pt-spalte is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading lefx-pt-titel\">Fin<\/h2>\n\n\n<p class=\"lefx-pt-text wp-block-paragraph\">Thanks to our collaborative rendering pipeline, our client finally has full control over their product visualisation and, compared to outsourcing the work entirely, saves not only time and money but, above all, the effort involved in project management and feedback loops.<\/p>\n\n\n<p class=\"lefx-pt-text wp-block-paragraph\">A nice little touch: as an official NVIDIA partner, all our product shots are now, of course, rendered exclusively on the manufacturer\u2019s graphics cards. By using high-performance hardware, we\u2019re able to minimise the rendering time to just a few minutes. Clever!<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group alignfull lefx-pa-abschluss is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image alignfull lefx-pa-grafik\"><img decoding=\"async\" src=\"https:\/\/test.lefx.de\/wp-content\/uploads\/2026\/08\/image-mint.overlay.png\" alt=\"\"\/><\/figure>\n\n\n<div class=\"wp-block-group lefx-pa-inner is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group lefx-pa-box is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"lefx-pa-vorzeile wp-block-paragraph\">Do you like what you see?<\/p>\n\n\n<h2 class=\"wp-block-heading lefx-pa-boxtitle\">Your project could be the next one<\/h2>\n\n\n<div class=\"wp-block-buttons lefx-pa-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button lefx-pa-btn\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/contact\/\">Let's go!<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Virtuelle Content-Produktion Kamera l\u00e4uft \u2026. und Action Auch wenn wir keine dezidierte Filmproduktionsfirma sind, drehen wir f\u00fcr unsere Kund*innen regelm\u00e4\u00dfig hochwertig inszeniertes Video- oder Bildermaterial. Klingt nach einem aufwendigen Nebenjob? Weit gefehlt! Wir arbeiten mit virtuellen Produktionstechniken und nutzen so unsere Development-Pipeline auch au\u00dferhalb klassischer Anwendungsentwicklung. Neugierig? Unser Filmstar \u2013 Ihr PC Durch eine virtuelle [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"disabled","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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